This talk was recorded at the Institute for Critical Animal Studies Oceania 2015 Conference in Melbourne. You can find out more information about this conference here: http://www.criticalanimalstudies.org/conference-schedule/

You can find links to listen to other talks from the conference here: http://progressivepodcastaustralia.com/2015/08/14/108/

This recording is thanks to Kate from Freedom of Species: http://www.freedomofspecies.org/

Below is further information about the talk from the conference booklet, available here: http://www.criticalanimalstudies.org/wp-content/uploads/2015/06/2015-booklet-final-.pdf

Open your eyes; the camera, new media and Animal Advocacy

ELIZA MUIRHEAD

Most animals around the world live their lives in environments which are far

removed from the public domain, the largest of this group being farmed

animals. Those who have attempted to reveal these hidden realities have

traditionally harnessed the documentary power of the camera lens. Through

photography, video and sound recordings, activists have been able to make

the lives of these animals more visible. In the last decade, given the change in

new media technology and the increase of social media in peoples lives, it has

become even easier to insert an awareness of these animals realities into

people’s everyday lives. But how do these images actually make people feel

and do these feelings translate into any real change for the animal who’s lives

have been revealed? This paper will investigate how animal advocacy groups

are developing with the changes in new media and discuss whether real

progress is being made.

Eliza is an activist, scientist and communications professional working

for animals, the environment and human rights. Her work has been

published globally with some of the world’s leading advocacy

organisations. She holds a B.S. in Animal Science and a Dip. in

Creative Arts from The University of Melbourne and a M.A. in Science

Communication Natural History Filmmaking from The University of

Otago. In 2011, she co-founded, Fair Projects, an organisation to offer

professional quality media and communications for advocacy

organisations and in 2012 was named as one of The Age's 'Top 100

Most Influential Melbournians' for this work. www.elizamuirhead.com

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